Challenge
Integrated Reasoning builds computer hardware to efficiently solve optimization problems – but how does one illustrate the complexities of the problems they have set out to solve?
Activities
Information Architecture, User Experience Design, Brand Design, Logo Design, Visual Design, 3D Asset Creation, Front and Back End Development, WebGL Development.
Approach
Our approach was to leverage geometric line art paired with timeliness and elegant typography to create an experience that evoke’s curiosity and reflects the mathematical roots of the NP-Complete problems Integrated Reasoning has set out to solve.
Creating an easy to use design system
My findings suggested there wasn’t a clear design system for people to work with. The site lacked consistency. After alignment with the team, I set up a design system that is easy to use, not only for designers but also for other marketing specialists and copywriters in different departments.
Small title
My findings suggested there wasn’t a clear design system for people to work with. The site lacked consistency. After alignment with the team, I set up a design system that is easy to use, not only for designers but also for other marketing specialists and copywriters in different departments.
Betrokken mensen
Peter ten Hoor
Development
Philip Kamsteeg
Development
